Some experts and thought leaders in buyer-focused content include:
- Joe Pulizzi: Founder of Content Marketing Institute, Joe Pulizzi is a renowned content marketing expert and author of several books on the subject, including “Epic Content Marketing” and “Content Inc.”.
- Ann Handley: Chief Content Officer of MarketingProfs, Ann Handley is a well-known content marketing expert, speaker, and author of “Everybody Writes” and “Content Rules”.
- Michael Brenner: CEO of Marketing Insider Group, Michael Brenner is a content marketing strategist, speaker, and author of “The Content Formula” and “Mean People Suck”.
- Jay Baer: Founder of Convince & Convert, Jay Baer is a marketing consultant, speaker, and author of several books, including “Youtility” and “Hug Your Haters”.
- Ardath Albee: CEO of Marketing Interactions, Ardath Albee is a B2B marketing strategist and author of “Digital Relevance” and “eMarketing Strategies for the Complex Sale”.
These thought leaders have extensive experience and expertise in creating buyer-focused content and content marketing strategies. They regularly share their insights through blog posts, articles, books, and speaking engagements, providing valuable guidance for businesses looking to improve their content marketing efforts.
See Also:
- https://www.linkedin.com/advice/3/how-do-you-align-your-thought-leadership-topics
- https://www.brighttail.com/blog/7-examples-of-b2b-thought-leadership-content-to-inspire-you/
- https://www.linkedin.com/advice/3/how-can-you-create-content-establishes-your
- https://www.edelman.com/sites/g/files/aatuss191/files/2021–09/2021_EdelmanLinkedIn_B2B_ThoughtLeadershipImpact.pdf
- https://blog.hubspot.com/marketing/what-is-thought-leadership
- https://www.followyourbuyer.com/doc/what-does-enough-thought-leadership-look-like-0001
- https://www.forrester.com/blogs/how-to-create-great-b2b-marketing-thought-leadership-content/
- https://marketinginsidergroup.com/content-marketing/what-is-thought-leadership-and-when-you-should-use-it/
