Constructing a B2B buying group using identity resolution involves linking all the interactions of different individuals within an organization to create a unified profile that can be used to personalize interactions with the group. Here are some steps to follow:
- Identify the individuals within the organization who are involved in the buying process.
- Collect data on the interactions of each individual with your business across all touchpoints, platforms, or channels.
- Use deterministic identity resolution to match the identifiers of each individual across devices and touchpoints to create a single customer profile for each individual.
- Use probabilistic identity resolution to make educated guesses about which identifiers belong to the same person in cases where deterministic matching is not possible.
- Link the individual profiles together to create a unified profile for the B2B buying group.
- Use the unified profile to personalize interactions with the group, such as targeted marketing campaigns, customized product recommendations, and tailored pricing and promotions.
By using identity resolution to construct a B2B buying group, businesses can gain a better understanding of the group’s needs and preferences, and provide a more personalized and effective buying experience.
See Also:
https://www.hull.io/blog/identity-resolution.html
https://www.g2.com/categories/identity-resolution
https://segment.com/blog/four-biggest-pitfalls-of-diy-identity-resolution/
