What are the differences between zero-party data and first-party data?

First-party data and zero-party data are two types of customer data that businesses can use to personalize their marketing efforts and improve customer experiences. The main difference between these two types of data lies in how they are collected and the level of customer involvement.

First-Party Data:

1. First-party data is collected passively through customer interactions with a brand’s website, app, or physical store.
2. It is gathered directly by the brand or publisher and is exclusively available to them.
3. Examples of first-party data include website and mobile app interactions, purchase history, and contact information.
4. First-party data is considered highly accurate and reliable because it is collected directly from the audience.
5. Marketers can use first-party data for activities such as content and ad personalization, targeting, and improving customer understanding.

Zero-Party Data:

1. Zero-party data is voluntarily shared by the customer, reflecting their preferences, interests, and intent.
2. It is given directly by potential customers, existing customers, or users, allowing brands or publishers to personalize content and recommendations, create look-alike audience segments, generate advanced analytics reports, and deliver an excellent user experience.
3. Examples of zero-party data include data from customer surveys, polls, and form submissions.
4. Zero-party data provides insights directly from customers and can help marketers build strong relationships with their audience.
5. Marketers can use zero-party data to tailor product recommendations, messages, and offers to each customer, taking on a conversational nature.

In summary, first-party data is collected passively through customer interactions, while zero-party data is willingly provided by customers. Both types of data can help marketers personalize their marketing efforts, but they are gathered and used in different ways.

See Also:

https://www.techtarget.com/searchcustomerexperience/answer/Zero-party-data-vs-first-party-data-Whats-the-difference

https://clearcode.cc/blog/zero-first-third-party-data-comparision/

https://www.sheerid.com/business/blog/what-is-the-difference-between-first-and-zero-party-data/

https://www.epsilon.com/us/insights/blog/what-is-first-second-third-and-zero-party-data

https://www.storyly.io/post/zero-party-data-vs-first-party-data

https://www.lxahub.com/stories/what-is-the-difference-between-first-and-zero-party-data