What are some examples of publishers that have successfully used SSO for first-party data collection?

Here are some examples of publishers that have successfully used Single Sign-On (SSO) for first-party data collection:

1. The New York Times: The New York Times implemented SSO to provide a seamless login experience for its readers across its various platforms and services. This allowed the company to collect more accurate and up-to-date user data, leading to improved targeting and personalization of content.
2. The Washington Post: The Washington Post also adopted SSO to streamline its user login process and enhance its first-party data collection efforts. By integrating its subscription services into one platform, the company was able to gain a unified view of user data and improve its advertising and marketing strategies.
3. The Guardian: The Guardian, a UK-based news organization, implemented SSO to simplify its user login process and collect more accurate user data. This allowed the company to provide a personalized experience for its readers and improve its advertising targeting capabilities.
4. BuzzFeed: BuzzFeed, a digital media company, uses SSO to collect first-party data and provide a seamless login experience for its users. This allows the company to better understand its audience and deliver more relevant content and advertising.
5. Vox Media: Vox Media, the parent company of popular websites like Vox, The Verge, and Eater, has implemented SSO to streamline its user login process and collect first-party data. This has helped the company improve its audience targeting and advertising effectiveness.

See Also:

1. https://www.loginradius.com/blog/growth/publishers-start-using-single-sign-on/
2. https://www.admonsters.com/5-first-party-data-strategies-for-publishers/
3. https://www.adpushup.com/blog/first-party-data-collection-techniques/
4. https://qualifio.com/blog/first-party-data-collection/
5. https://lineup.com/sso-tech-benefits/
6. https://snigel.com/blog/what-is-first-party-data