What are some examples of first-party data that companies can collect?

Here are some examples of first-party data that companies can collect:

- Demographic information: age, education, employment, marital status.

- Interests: individual products, product categories.

- Behaviors or actions taken across the website, app, and/or product.

- Data in the CRM (Customer Relationship Management) system.

- Social media conversations.

- Website visits.

- Email newsletters.

- Content engagement.

- In-store purchases.

- Surveys.

- Purchase history.

- Mobile app data.

- Sales interactions.

- Support calls.

- Customer feedback programs.

- Preferences and behaviors.

- Loyalty program participation.

These examples represent a wide range of data points that can help companies understand their customers better and create more personalized experiences.

See Also:

1. https://www.daasity.com/post/first-party-data
2. https://blog.hubspot.com/service/first-party-data
3. https://www.lytics.com/blog/5-key-examples-of-first-party-data/
4. https://signal.co/resources/first-party-data/
5. https://blog.treasuredata.com/blog/2023/04/13/the-difference-between-first-party-second-party-and-third-party-data/
6. https://www.similarweb.com/blog/research/market-research/first-party-data/