Some examples of buying group marketing include:
- Delivering promotions to targeted accounts: This tactic focuses on delivering promotions, such as advertising, direct mail, and content syndication, to targeted accounts to engage multiple decision-makers within those accounts.
- Crafting targeted campaigns based on buying groups' preferences: By understanding the preferences of buying groups, marketers can craft targeted campaigns that resonate with the specific individuals involved in purchase decisions at key accounts.
- Engaging key decision-makers in target organizations: Buying group marketing (BGM) focuses on finding and engaging key decision-makers within target organizations, monitoring their engagement and sentiment for actionable insights.
- Aligning sales and marketing teams for intentional connections with prospects: A BGM strategy can help align sales and marketing teams, creating more intentional connections with prospects and providing relevant sales and marketing experiences throughout the buying journey.
By implementing these tactics, organizations can better engage with buying groups, improve sales and marketing alignment, and ultimately drive revenue growth.
See Also:
https://www.influ2.com/blog/what-is-buying-group-marketing-and-how-can-you-get-started
https://martech.org/buying-group-marketing-the-next-evolution-of-abm/
https://growthnatives.com/blogs/account-based-marketing/buying-group-marketing-bgm-upgrading-abm/
https://learn.g2.com/buying-group-marketing
https://www.demandbase.com/blog/9-reasons-buying-groups-next-big-thing/
