Growth

Who are considered the experts and thought leaders in demand generation?

Some experts and thought leaders in demand generation include:


  1. Joe Chernov: Joe Chernov is the CMO of Pendo and has held leadership positions at companies like HubSpot, InsightSquared, and Eloqua. He is known for his expertise in demand generation, content marketing, and marketing strategy.
  2. Amanda Maksymiw: Amanda Maksymiw is the Director of Content Marketing at Fuze and has experience in demand generation, content marketing, and social media. She has previously worked at Lattice Engines and Forrester Research.
  3. Jon Miller: Jon Miller is the CEO and co-founder of Engagio, a leading account-based marketing platform. He is also the co-founder of Marketo, a marketing automation software company. Jon is an expert in demand generation, marketing automation, and account-based marketing.
  4. Ardath Albee: Ardath Albee is the CEO of Marketing Interactions and a B2B marketing strategist. She is an expert in demand generation, content marketing, and buyer personas. Ardath is also the author of “Digital Relevance” and “eMarketing Strategies for the Complex Sale”.
  5. Jay Baer: Jay Baer is the founder of Convince & Convert, a digital marketing consultancy. He is an expert in demand generation, content marketing, and social media strategy. Jay is also the author of several books, including “Youtility” and “Hug Your Haters”.


These thought leaders have extensive experience and expertise in demand generation and content marketing. They regularly share their insights through blog posts, articles, books, and speaking engagements, providing valuable guidance for businesses looking to improve their demand generation efforts.


See Also:

  1. https://www.linkedin.com/business/marketing/blog/content-marketing/connect-the-dots-creating-demand-through-thought-leadership
  2. https://productivityintelligenceinstitute.com/lead-your-industry/how-thought-leadership-impact-demand-generation-for-your-services/
  3. https://handlangers.com/lead-generation/thought-leadership-makes-headlines-but-does-it-generate-demand/
  4. https://www.demandster.co/post/building-demand-generation-engine-through-thought-leadership
  5. https://www.mercatus.bg/blog/127
  6. https://www.marketingprofs.com/articles/2023/49733/how-to-use-thought-leadership-for-b2b-demand-gen
  7. https://turtl.co/blog/thought-leadership-lead-generation/
  8. https://www.marketsandmarkets.com/Services/Thought-leadership.asp
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