What are the latest trends in demand generation?

Here are some of the latest trends in demand generation:

Digital-First Demand Generation: Demand generation strategies are increasingly focused on digital channels, as more organizations realize the importance of online presence and engagement.
Convergence of ABM, ABX, and Demand Generation: Account-Based Marketing (ABM), Account-Based Experience (ABX), and Demand Generation are coming together to create more personalized and targeted marketing approaches.
Increased Focus on Revenue Forces: Demand generation is no longer solely the responsibility of marketers. Organizations are recognizing the need for alignment between marketing and sales teams to drive revenue growth.
Voice Search Marketing: Voice search is revolutionizing the way people search for products and services, and marketers are leveraging this trend to optimize their demand generation strategies.
Leveraging Buyer Intent Data to Engage Prospects: Marketers are using data to better understand their target audiences' personas and drive effective demand generation.
Thought Leadership Content: Providing genuine value through thought leadership content is a hot demand generation trend, as organizations seek to stand apart from the crowd and establish themselves as industry leaders.
Privacy Compliance: Maintaining a positive brand image in 2023 requires a strong focus on privacy compliance, including cookie consent, privacy requests and policies, and consent preferences.
Creating Engaging Digital Content: Digitally produced content has become crucial for demand generation, as it helps organizations capture and retain the attention of their target audiences.