What are some of the benefits of collecting first-party data via SSO?

Some benefits of using Single Sign-On (SSO) for first-party data collection include:

1. Streamlined User Experience: SSO allows users to access multiple applications and services with a single set of credentials, reducing the need for multiple logins and passwords. This streamlined experience can lead to increased user satisfaction and engagement.
2. Improved Data Quality: With SSO, companies can collect more accurate and up-to-date user data, as the information is directly provided by the users during the authentication process. This can result in better targeting and personalization of content and offers.
3. Enhanced Security: SSO can help companies improve their security posture by reducing the risk of password-related vulnerabilities, such as weak passwords or password reuse. Additionally, SSO allows for centralized user access management, making it easier to revoke access when needed.
4. Efficient Data Management: By integrating various subscription services into one platform, SSO provides a unified view of user data, making it easier for companies to analyze and leverage the data for marketing and advertising purposes.
5. Cost and Time Savings: SSO can save companies time and money by automating the login process, reducing the need for password resets, and simplifying user onboarding and offboarding processes.

See Also:

1. https://www.loginradius.com/blog/growth/publishers-start-using-single-sign-on/
2. https://blog.hubspot.com/website/sso
3. https://lineup.com/sso-tech-benefits/
4. https://www.techtarget.com/searchsecurity/definition/single-sign-on
5. https://www.okta.com/uk/blog/2022/04/benefits-of-single-sign-on/
6. https://www.onelogin.com/learn/how-single-sign-on-works