Zero-party data is information that customers intentionally and proactively share with a brand or organization. It is a valuable type of data that can include preference center data, purchase intentions, personal contexts, and data on how an individual wants to be recognized by the brand. Unlike first-party data, which is derived from customer behavior and requires analysis, zero-party data does not need to be inferred or analyzed as it offers direct insights from customers.
Here are some key points about zero-party data:
- Customers voluntarily share zero-party data with organizations, making it a valuable and trusted source of information.
- It can be collected through various methods such as quizzes, polls, surveys, newsletter sign-ups, and preference centers.
- Zero-party data is an innovative alternative to third-party cookies in the cookieless online landscape, as it helps brands personalize user experiences without relying on tracking technologies.
- Companies and customers both benefit from zero-party data, as it can reduce marketing waste for a brand and improve the lives of its customers.
- When used sparingly and applied strategically, zero-party data can vastly improve how brands communicate with their customers and enhance the effectiveness of personalization efforts.
See Also:
- https://www.salesforce.com/resources/articles/what-is-zero-party-data/
- https://www.techtarget.com/searchcustomerexperience/answer/Zero-party-data-vs-first-party-data-Whats-the-difference
- https://www.daasity.com/post/zero-party-data
- https://www.bloomreach.com/en/blog/2021/importance-of-zero-party-data
- https://qualifio.com/blog/what-is-zero-party-data/
- https://clearcode.cc/blog/zero-first-third-party-data-comparision/
