When evaluating platforms for identity resolution, it is important to consider the following factors:
- Integration with existing systems: Ensure that the platform can integrate with your existing customer data systems and other martech and ad tech systems to create a persistent and addressable individual profile.
- Accuracy and scalability: Look for a platform that can accurately match identifiers across channels and devices at scale to create a unified customer profile.
- Privacy compliance: Ensure that the platform is privacy compliant and adheres to consumer privacy laws such as the California Consumer Privacy Act (CCPA) and the European Union’s General Data Protection Regulation (GDPR).
- Technical details: Consider the technical details related to the value of the identity resolution solution, such as the types of identifiers used, the accuracy of the matching algorithms, and the scalability of the platform.
- Features: Look for key features such as deterministic and probabilistic matching, data acquisition, and data visualization.
- Ownership of the identity graph: Consider whether you want a tool that owns your identity resolution and you have zero visibility, or a solution that exists in your own infrastructure, with an identity graph you can actually own.
- Customer support: Evaluate the level of customer support offered by the platform, including training, onboarding, and ongoing support.
By considering these factors, businesses can choose an identity resolution platform that meets their specific needs and helps them create a unified customer profile for personalized marketing and compliance with consumer privacy laws.
See Also:
https://martech.org/what-is-identity-resolution-and-how-are-platforms-adapting-to-privacy-changes/
https://martech.org/does-your-organization-need-an-identity-resolution-platform/
https://www.roq.ad/how-to-evaluate-and-buy-an-identity-resolution-solution/
https://www.g2.com/categories/identity-resolution
